Thats what Im leaning toward. And finally, Violette explains the Girl Gaze makeup trend that The New York Times is calling the look of the moment. The news confirms a WWD report on July 16. And that aesthetic runs through the new Violette_Fr 11-piece collection, with its smile-inducing 'franglais' product names, to the vegan formulas and sustainable elements in both the primary and secondary packaging. In today's episode, we get all of Violette's French Girl makeup tricks, but also, why Parisian style is a mindset that any one of us can channel.Tune in as Violette gives us a sneak peek behind her namesake . In the U.S., she started a YouTube channel not to ride the wave of social media but due to her love of the windows it creates to the wide world. All rights reserved. It is an haute couture house of beauty, Serrat said. Im a people person, Serrat said. Commenting on Serrat's appointment, Guerlain said: "With her creativity, daring, Parisian Chic, eye for high standards and genuine sense of commitment, Violette seemed destined to join a house synonymous with French beauty and constant innovation. He subsequently introduced more modern colors and textures into Guerlains mix, such as expanding the Terracotta line of bronzing products and introducing bubble blush, applied with the fingers. Violette, pictured above with her daughter, Ins, has a 300K-follower-strong social-media presence that mixes polish with approachability. She is obsessed with Isabel Marant and cats. She brings gravitas having been a former makeup designer at Dior and the global beauty director at Este Lauder but importantly has a youthful pulse on the now with a social media following of almost half a million and an eye on beauty, art, fashion, and music from the City of Light. But Echaudemaison walked out of the meeting as the houses artistic director of makeup. The lipstick is the deepest, but most vibrant red, Violette tells BAZAAR.com. Through the brand, she has created a fabulous range of products designed with almost two decades of industry experience in mind. Since Echaudemaisons apprenticeship to hair maestro Alexandre de Paris at the age of 16, he has primped and befriended women in the public eye, from the young Jacqueline Kennedy Onassis and Wallis Simpson to Marella Agnelli, Josephine Baker and various royals. Sex and the City Reboot Fashion Moments: See the Photos. You can use it hands-free and on the go, which is handy in the age of COVID-19. On Aug. 1, Serrat, who goes by her first name professionally, will step into the position held for the past 21 years by Olivier Echaudemaison at the LVMH Mot Hennessy Louis Vuitton-owned house. By Sameeha Shaikh 29 October 2021 1:00pm. Photo German Larkin, Vronique Courtois, Constantin Papakonstantinou and Natalia Vodianova. For Serrat, accepting the role at Guerlain was obvious. amfAR Cannes 2021: Inside the Gala. The finish is a modern matte with a soft velvety feel. With 15 years working on a beauty desk, I think I have found the most flattering red lipstick of all time. The women around me everybody had some products from Guerlain. She's our favourite French 'it' girl. 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When it comes to the makeup, Serrat created only one lip product: Petal Bouche, a deep, vibrant red inspired by a black-red rose in the Jardins de Bagatelle in Paris. The first is definitely winged eyeliner - I have downturned eyes, so applying liner on my upper lash line feels nearly impossible - and the second is red lipstick. Serrat prefers to use social media as a way to connect. GUERLAIN has appointed Parisienne make-up artist, Violette Serrat, as the house's Creative Director of Make-Up. Inspired by the community she built on YouTube and Instagram, Violette's collection was created to fill the gap from products that she found consistently difficult to source on the market throughout her 17 years as a makeup artist. Ready for a French Girl glow up? Please refresh the page and try again. He was probably the first makeup artist in France to become a society-page fixture in his own right. The soft weave absorbs all the water from my long hair faster and with less breakage. French-born, Brooklyn-based makeup artist and content creator Violette Serrat knows how to make blue glitter eyelids look as casually stylish as a classic white t-shirt and jeans. Caress it a bit and thats it. Violette Serrat is the epitome of French cool-girl chic. For Serrat,who is creative director of storied French beauty house Guerlain and the founder of her own brand, Violette_FR, this sees her using a good hair treatment and avoiding excess blow drying. New Corner. "I owe a lot to my French upbringing, from which icons Im fascinated with, to that provocative insolence that only we as French people have, not to mention spontaneity and unabashed elegance," says the Paris-born, New York-based make-up artist. She has the possibility and creativity to write this new chapter of Guerlain in an extremely feminine wayand with a free spirit, Courtois said. Photo German Larkin. The main function of this project is to answer the incoming calls which are prerecorded and also protect offices, houses, etc. With her sharp eye for chic sensibility and daring creativity, Serrat's taste and talent seamlessly aligns with Guerlain's own, signifying a new chapter in Guerlain's 190-year-old story. It was an innovative idea, which allowed people to mix their own color. Violette is based out of New York City Metropolitan Area. Brands are cutting back on marketing and releasing fewer products, denying influencers the steady stream of sponsored posts and product recommendations that are a big source of income. Two years in the making, the incredibly chic founder, Violette, went back and forth with chemists to recreate the exact deep red shade of rose petals found at the rose gardens at Jardin Bagatelle in Paris. It has beta-carotene in it and its amazing for the skin. See their past export from Sensistudio S.A., an exporter based in Ecuador. By Bella Cacciatore January 25, 2022 All products. Violette is the one who will be able to pass on this heritage to the new generations. I asked him to give me sleeping beauty, said Echaudemaison, referring to Guerlain, in an interview with WWD published on Nov. 29, 2004. Its definitely very inspiring, she continued. Magnsium 300+, 6.20, Laboratoire Boiron. Legendary maison Guerlain lit up Pariss Cafe Laprouse last week with a soire to fte its new creative director of makeup Violette Serrat. Once its on, it doesnt budge, either - so its worth taking a few minutes to get the application precise, and you wont have to think about it again all day. Vogue Arabias features director Caterina Minthe and Jessica Kahawaty chatted with Courtois about the coming of skincare in the region, which is already familiar with the maisons legendary fragrances and makeup lines. Born: Violette Serrat April 5th,1989 Paris France Nationality: French Occupation: Makeup Artist Youtuber YOUTUBE INFORMATION: Also known as: Violette_fr Youtube Channel: https://www.youtube. 2023 Nervora Fashion, Inc. and Cond Nast International. An easy way to wear this black-red lip for spring: Apply a bit more in the corners of your lips, and less in the center, giving it a rose petal effect, says Violette. By. Something that can partly be explained by her Parisian roots and the fact that she now lives in New York, two cities that celebrate pared-back beauty and fashion. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Nervora Fashion, Inc. and Cond Nast International. Violette and Miss Fame. Before Fame This particular love story involves a storybook setting in Paris starring two characters: an American photographer and his French muse. Apr 12, 2020 - Explore Noelle's board "Violette Serrat" on Pinterest. GUERLAIN has appointed Parisienne make-up artist, Violette Serrat, as the house's Creative Director of Make-Up. Echaudemaison was promoted to the grade of Officer of Arts and Letters in France in March 2019. Its a cream-liquid formula, which does take some getting used to, but Ive found the easiest way to use it is to remove any excess product on the neck of the tube, and then draw around the lip line with the tip of the applicator. With her sharp eye for chic sensibility and daring creativity, Serrat's taste and talent seamlessly aligns with Guerlain's own, signifying a new chapter in Guerlain's 190-year-old story. Violette_Fr Petal Bouche Matte Lips, $25 [24] (opens in new tab). | August 5, 2020. GUERLAIN CHANGEOVER: Violette Serrat will succeed Olivier Echaudemaison as Guerlain's creative director of makeup, industry sources have said.. Echaudemaison has served for 21 years as the color cosmetics maestro at the LVMH Mot Hennessy Louis Vuitton-owned house.. More from WWD. "French women always prefer spending a little less time on making themselves beautiful so they have more time to enjoy life. The colourful assortment was steered by French makeup-artist-turned-beauty-entrepreneur Violette Serrat, who joined the luxury beauty brand last year following sought-after gigs at Dior and Este Lauder. I love using this antioxidant gel as part of my skincare regime. She also heads her own beauty line, Violette FR, a tightly edited mix of skincare and makeup essentials inspired by French beauty culture. If one were to analyse the major milestones in Serrat's beauty career with stints as Dior's make-up designer, Este Lauder's global beauty director, and the founder of her own eponymous beauty brand, they would find that the French-born, Brooklyn-based make-up artist brings a unique blend of Parisian sensibilities, masterful techniques and spontaneous creativity to every role. You may well have seen Violette Serrat's beauty tutorials. There was a problem. Face Halo beautybay.com. The original French girl weighs in! TikTok Thinks The Clean Beauty Movement Is To Blame, Nobody Loves Pedro Pascal Being Our Chaotic Internet Daddy More Than Pedro Pascal, Everything We Know About Hailey Bieber and Selena Gomezs Matching 'G' Tattoos, Here's What The Celebrity Style Set Are Wearing On The Streets During Paris Fashion Week, Selena Gomez's Complete Before And After Beauty Evolution In Photos. Photo German Larkin, READ NEXT Desert X AlUla is Back. A little like a modern day Jane Birkin, but actually French not just a Francophile, Jeanne's style epitomises Parisian nonchalance. Petal Bouche Matte, 24, by the French make-up artist Violette Serrat, is an instant pick-me-up for the complexion. Once inside and welcomed by an ebullient CEO, Vronique Courtois, the women greeted guests flown in from around the world for the occasion. But Petal Bouche gives an instantly chic update to your make-up, and looks just as good worn alone or with a full-face of make-up. This is the best definition of style. Beauty Ahead of Time. Now, after nearly a decade working for other companiesshes been the International Makeup Designer for Dior Beauty and Global Beauty Director for Este LauderViolette finally has her own literal brand, Violette_Fr, named after her Instagram account, launching today. French-born, Brooklyn-based makeup artist and content creator, Plus, find out the insider makeup artist trick that Violette has been using to define her eyes for over a decade, the, everyday. I want it to be your best friend, [like] somebody with whom you can have fun.. She doesn't have time for a 10-step skincare routine or anything too complicatedbut she never compromises on quality. Thank you for signing up to . ABOUT THE FOUNDER. Violette also likes to massage it into the skin. Inside Violette Serrat's Colourful World With over a decade in the industry, Serrat, who became creative director of makeup at Guerlain last year has a fresh new perspective. Violette Serrat Chief Executive Officer at VIOLETTE_FR New York City Metropolitan Area 667 followers 72 connections Join to connect VIOLETTE_FR Experience Chief Executive Officer. Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered. When it comes to makeup, Violette created only one lip product: Petal Bouche, inspired by a black-red rose in the Jardins de Bagatelle in Paris, where peacocks roam freely. It has the right balance of red and yellow undertones. That means paying attention to your hair, but not too much as the aim is to never make things look 'done'. And this autumn, red lipstick is back in a big way - Boots reported that online searches for lipstick have increased on their site by 731 per cent compared to the same time last year. Violette Serrat Drops Her Skin-Care Routine Bella Cacciatore 1/25/2022 There's no denying the allure of French-girl beauty; after all, it's often associated with the word classic for a reason.. He wasnt sure what I was talking about.. Angkaharian. There, she made her name more at Dior and through editorial work. Violette_Fr's initial collection includes 'Boum-Boum Milk', an allover cream facial spray that acts as a toner, serum, and moisturiser that can be applied on the go, thanks to its mist-formulation and super-lightweight formula. Beauty Ahead of Time. Echaudemaison modernized Terracotta, Rouge Automatique and Mtorites, and created top sellers for Guerlain especially lipsticks including Kiss Kiss, the long-lasting lipstick in modern, metallic packaging that came out in 2005. So I thought: When I grow up, Ill use these products, too.. 2023 Nervora Fashion, Inc. and Cond Nast International. 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After nearly a decade working for other companies - she had early jobs at French Vogue before becoming the International Makeup Designer for Dior Beauty and then Global Beauty Director for Este Lauder - Serrat finally has her own brand, named after her Instagram account. Serrat a self-taught makeup artist who studied fashion design and art before stints at Dior and the Este Lauder Cos. will toggle between Paris and New York, where shes lived for six years and runs her cosmetics brand Violette_FR, which launched in April. Signature Looks by Violette ICONIC FRENCH RED LIP SHOP ALL Play video Petal Bouche Matte Amour Fou $28.00 Baume Shine universal $28.00 Boum-Boum Milk 100 ml $64.00 Add to Bag - $120.00 AMETHYST EYES Signature Looks by Violette AMETHYST EYES SHOP ALL Play video Yeux Paint Twinkling: Rve de Dahlia $31.00 Yeux Paint Twinkling: Cuivre de l'Aube $31.00 SHOP NOW. @lena.simonne. From Green Cleansing Oil, 21, Purito. Follow by filling in the rest of the lips and you'll be rewarded with the most perfect shade of deep red. Photography by Steven Pan. The 33-year-old Parisienne, now based in Brooklyn, New York, has taken over the role from renowned make-up . Today, being able to impact this historical brand is the biggest honor its incredible, she said. My number-one priority right now is to revise the entire library, modernize the formula, maybe stop some products and launch new ones. You can check out Violette's entire collection over at. Jeanne Damas is without a doubt one of the original Parisian It-girls of the Instagram generation. Thanks to mirror pigments, she says, It looks like your skin on its healthiest, most glorious day.. Steven Pan and Violette. I use it at night after cleansing my face.